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GRAVEL MERCHANT

Merchant Catalog Management. Gravel Merchant Activation Project

Merchant Catalog Management. Gravel Merchant Activation Project

Gravel Merchant is a dedicated application for merchants who are partners of Gravel and sell construction materials through the Gravel Material service.

Gravel Merchant is a dedicated application for merchants who are partners of Gravel and sell construction materials through the Gravel Material service.

STORE ACTIVATION

~40 %

SKU GROWTH

~1200 SKU

What triggers this project?

What triggers this project?

OPERATIONAL FINDINGS

Currently, the operational team carries out the product list input process manually for each merchant. This process is very burdensome for the operational team also the merchant because the list of materials is so large every time a merchant joins and the time gap between operational team inputed to merchant can actively sell their product was so long. Apart from that, this condition also becomes an obstacle when merchants want to increase the number of goods they sell.

OBJECTIVE

Provides a seamless and easy-to-use feature for Merchants to add the products they sell based on the product catalog provided by Gravel.

Provides a seamless and easy-to-use feature for Merchants to add the products they sell based on the product catalog provided by Gravel.

What was the most challenging part of this project?

What was the most challenging part of this project?

CHALLENGE

Our target users are owners of conventional material stores who have a low level of tech savviness and a long learning curve.

CHALLENGE

After conducting research and interviews, most of our users have never experienced selling products online on any e-commerce platform.

CHALLENGE

Gravel Material's product inventory system follows a 'store under product' scheme, not 'product under the store.

The Design Solution

The Design Solution

ADD PRODUCT TO STORE FLOW

After going through several design iterations and Usability Testing, below is the final design and details for the upcoming 'Add Product to Store' feature in Gravel Merchant Apps.

After going through several design iterations and Usability Testing, below is the final design and details for the upcoming 'Add Product to Store' feature in Gravel Merchant Apps.

Add Product to Store Flow

The flow for the new 'Add product to store' feature allows users to independently add new products through the Merchant App.

Add New CTA

to Add Product

On the ‘Product’ page in the Merchant App, a CTA has been added as an entry point for users to access this new feature.

Why is it positioned here?


This position is optimal and easily visible to users, based on usability testing (UT) conducted prior to the feature's release.

Add Product

Page

This page is where users can search for the products they own in the Gravel catalog.

Search & Filter:

We provide users with the ability to narrow down their search in the Gravel catalog through search and filter functions based on categories.

Available Product:

Products that users can select are displayed in a list format to improve scannability, making it easier for users to browse through the product catalog.

Already Added Product:

When a user has already added a product, it remains visible in the list but will be disabled, preventing any further action from the user.

Product Not Found:

When users reach the end of the list or cannot find what they're searching for, we offer a CTA (Call-to-Action) to contact the Gravel team via Whatsapp.

Cari nama produk material

16:04

50%

Cangkul Proyek

Platform Fee: 4.5%

Nampan Cat

Platform Fee: 4.5%

Mata Cutter

Platform Fee: 4.5%

Ember

Platform Fee: 4.5%

Kape Besi 2 bh

Platform Fee: 4.5%

Cutter

Produk sudah ditambahkan

Ember Ukuran Besar

Produk sudah ditambahkan

Semua Kategori

Semen

Paku dan Baut

Semen

Semen

Tidak menemukan material?

Segera hubungi kami untuk menambahkan produk yang kamu ingin jual.

Hubungi Kami

Details Product

Page

Once users have selected a product to add, this page will appear for them to input the selling price of the product.

The newly added product will appear at the top of the list on the Product Page.

PRE-DEVELOPMENT

Following the Usability Testing and receiving positive feedback from users, the design solution was presented to Gravel stakeholders. All stakeholders agreed to move forward with the development process.


However, obstacles arose from the Engineering team, where, due to limited manpower, especially in the Front-end Department, it would be difficult to fit this project into the development timeline.


After several meetings to highlight the importance of this feature and the impact it would create, we finally succeeded in convincing the Gravel team to hire new manpower to develop this project and focus on maintaining our Gravel Merchant Apps.


Thus, the development of the design solution has begun!

Following the Usability Testing and receiving positive feedback from users, the design solution was presented to Gravel stakeholders. All stakeholders agreed to move forward with the development process.


However, obstacles arose from the Engineering team, where, due to limited manpower, especially in the Front-end Department, it would be difficult to fit this project into the development timeline.


After several meetings to highlight the importance of this feature and the impact it would create, we finally succeeded in convincing the Gravel team to hire new manpower to develop this project and focus on maintaining our Gravel Merchant Apps.


Thus, the development of the design solution has begun!

Post-released Output

Post-released Output

After 3 month of the feature released we get several impact, insight and learning about this project, which is:

IMPACT

~40%

STORE ACTIVATION

~1200 SKU

SKU GROWTH

LEARNING & INSIGHT

INSIGHT

It turns out that construction materials are highly diverse. Even though many users have added more than 5 products to their store, there are still many users, even those with 10+ products in their store, who use the 'Chat with Gravel' feature to request the addition of new material types to the Gravel catalog.

What we know and learn about this?


  • In addition to preparing a design solution focused on user experience, we must also consider the operational process holistically, asking the question, "Is our Gravel catalog comprehensive enough for users to fully utilize?"


  • After gaining this insight, together with the Engineering team, we conducted a benchmark of competitor catalog lists.


  • Indirectly, by creating an "escape path" for users to contact us regarding products that are not yet available in the catalog, we are helping to enrich the existing catalogs in Gravel Material.

INSIGHT

How a design solution, backed by strong research and firm fundamental reasoning, can convince stakeholders, even upper management, to provide additional support for its implementation.

What we know and learn about this?


  • A design solution grounded in clear research has earned us significant support for implementing our design.


  • Before a solution for adding manpower was found, as a designer, I also made some adjustments to the design in case the worst-case scenario occurred, by providing alternative design options with lower complexity.


  • Communicate with stakeholders skill was very important as a designer handling project with many stakeholders

End of the project!

End of the project!

This project ended quite well and meaningfully. I learned a lot throughout its course, from understanding how effectively communicating our design solution to stakeholders creates a significant impact on project implementation, to how a designer must think holistically, considering even the business’s operational aspects in their design.


Enhancing the Gravel Merchant App was an enjoyable experience. Collaborating with various stakeholders to create the best user experience helped me grow as a more empathetic designer—not only towards users but also towards stakeholders.


That's all about this project! Thank you for reading up to this point!


I hope you feel inspired by reading this.
Cheers!